Marketing, Education and Outreach

The following materials were created for SCEIP marketing, education and outreach. All materials have been used by the program at various times, for various audiences and venues. This relatively short list is not intended to be an exhaustive representation of the many MEO activities that have taken place since program launch. Rather, this list illustrates the variety of marketing, education and outreach opportunities that exist for a PACE program.

These materials represent educational and advertising collateral only. Marketing plans and surveys may be downloaded from the Resources/Sample Program Planning Documents web page.

Name

Description of Document

Program Banner First banner created to advertise SCEIP at events
Residential Program Brochure Revised brochure for use at tabling events, stuffing bags, displays in partnering city building departments
Residential Program Brochure (Spanish) First brochure created for program use, Spanish language
Energy Analysis Rebate Brochure for use at tabling events, stuffing bags, displays in partnering city building departments
Commercial Energy Efficiency (Spanish) Brochure for use at tabling events, stuffing bags, displays in partnering city building departments
Open House Event Flyer to advertise open house event for a retrofitted home
Postcard Postcard about School Ambassador Program to all Sonoma County public junior high and high schools
Electronic Billboard message This message was displayed on an electric billboard during the Sonoma County Fair
Commercial PACE print ad This print ad for the non-residential program was published in the local newspaper, The Press Democrat
Online banner ad Displayed at the top of the home page of the online version of the local newspaper. Clicking on this banner opened the SCEIP home page.
Tax bill insert This informational sheet was included in the tax bill sent to Sonoma County residents
Tradeshow backdrop This is the graphic design for the 10 x 10 backdrop for indoor event booths
Folder insert – Business outreach partnership with utility This flyer was inserted into a folder of information that was distributed during door to door canvassing of businesses in downtown Santa Rosa
Poster This poster was created to advertise County employee brown bag lunch informational events
Lawn Sign Lawn sign for yard installation during construction of improvements
Newsletter Monthly SCEIP newsletter
News

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Sonoma County Energy Independence Program
2300 County Center Dr.,
Suite A105
Santa Rosa, California
95403-3009

Phone: (707) 565-6470
Fax: (707) 565-6474
Email: sceip@sonoma-county.org

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